What makes your brand stick and tick is your ability to make it memorable
A well-built brand identity will effectively communicate a company’s personality and its product value to potential customers, helping to build brand recognition, association and loyalty.
Taken at face value, getting your market to know who you are and what you sell may seem a simple task, but it is critical in gaining an advantage. Whilst awareness can be critical to the success of a company, it is also important that this kind of awareness is associated with something positive.
“Your brand is what other people say about you when you’re not in the room” – Jeff Bezos, Founder of Amazon.com
A company’s brand identity is how that business wants to be perceived by customers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.
INFICHEM will work with you to help you to achieve your goals and aspirations. It’s not a case of blending in but standing out in the crowd!
“Design is not just what it looks like and feels like. Design is how it works” – Steve Jobs, co founder of apple